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Newsletter & Email Growth: Growth In Reverse
Chenell Basilio and Dylan Redekop
54 episodes
2 days ago
Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.
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Marketing
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All content for Newsletter & Email Growth: Growth In Reverse is the property of Chenell Basilio and Dylan Redekop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.
Show more...
Marketing
Business,
Entrepreneurship
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The #1 Newsletter Metric You Need To Pay More Attention To
Newsletter & Email Growth: Growth In Reverse
43 minutes
1 month ago
The #1 Newsletter Metric You Need To Pay More Attention To

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.


--------------------------------------

“I sent this short email—and got over 200 replies—when I usually get maybe 8 to 15. It was wild." — Chenell

In this episode, we're digging into the art (and science) of getting more replies to your newsletter.

Why replies?

Because we believe (and we're not alone) that replies should be the #1 metric most newsletter creators should be focusing on—even more than open or click rates.

We unpack why replies are a powerful signal for deliverability, engagement—even creator mental health—and we share practical strategies for getting more of them. Everything from welcome email tweaks to pattern-interrupt campaigns. 

And we even highlight our own examples—plus some examples from major newsletter experts like Mario Gabriele’s “Puzzler,” Toby Howell’s gamified email, and Katelyn Bourgoin’s Fri-Yay edition (part of her Why We Buy newsletter).


KEY TAKEAWAYS

  • Why replies are the ultimate engagement metric (and why open/click rates can mislead you)
  • How replies directly impact email deliverability
  • The underrated mental health boost creators get from reader replies
  • Why your welcome email is the #1 place to prioritize a reply CTA
  • Simple frameworks to write reply-worthy content (like Shaan Puri’s 7 emotions)
  • How pattern interrupt emails can spark hundreds of responses overnight
  • The surprising downsides: why Chenell’s 200-reply email also had record unsubscribes
  • Real-world examples: Mario Gabriele’s “Puzzler,” Toby Howell’s “Button Game,” and Katelyn Bourgoin’s Fri-Yay interactive polls
  • How replies can reveal new content ideas, products, or even potential clients
  • Why even a short personal story in your newsletter can trigger authentic responses

LINKS MENTIONED

  • Shaan Puri's 7 Key Emotions (+ AI Prompt Elicitor)
  • Mario Gabriele ('The Puzzler') GIR Deep Dive
  • Toby Howell's 'The Game' newsletter
  • Katelyn Bourgoin on GIR Podcast
  • Katelyn's Why We Buy (+ Fri-Yay) newsletter
  • Get Chenell's brand-new offering for newsletter creators: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
  • Want your newsletter roasted? Submit it here. 
  • Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
  • Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

  • Chenell: Twitter | LinkedIn | Substack
  • Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

  • growthinreverse.com
  • growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Newsletter & Email Growth: Growth In Reverse
Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.