$9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel.

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Newsletter & Email Growth: Growth In Reverse

Chenell Basilio and Dylan Redekop

54 episodes

2 days ago

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.

All content for Newsletter & Email Growth: Growth In Reverse is the property of Chenell Basilio and Dylan Redekop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

$9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel.

Newsletter & Email Growth: Growth In Reverse

1 hour 1 minute

2 months ago

$9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel.

Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vault

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“All roads point to the email list." — Sam Vander Wielen, Sam's Sidebar

In this episode, we interview Sam Vander Wielen—a lawyer-turned-creator who has sold over $9M in legal templates with a 50k-subscriber newsletter.

Sam shares how her motto of "All roads point to the email list" has helped her earn over $9M in total revenue since starting her business in 2017. And she's done it with a small team and a replicable funnel strategy most creators could copy.

KEY TAKEAWAYS

Why she decided to walk away from strategies that “should” work — and what happened after
The $100k turning point that reshaped how she runs her business
How she blends storytelling with practical education to keep readers engaged
How her newsletter fuels her entire content ecosystem
What creators misunderstand about legal protections (and how to fix it)
Why she believes the boring stuff is actually the growth engine
The platform she almost abandoned — and why she came back stronger
Her advice for creators chasing growth but ignoring long-term sustainability

LINKS MENTIONED

Sam's website
Sam's book: When I Start My Business I'll Be Happy
Sam's Socials: LinkedIn | Instagram | YouTube
Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
Get Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
Growth In Reverse PRO Community
Want your newsletter roasted? Submit it here.
Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

Chenell: Twitter | LinkedIn | Substack
Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

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If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.