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Newsletter & Email Growth: Growth In Reverse
Chenell Basilio and Dylan Redekop
54 episodes
1 day ago
Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.
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Marketing
Business,
Entrepreneurship
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All content for Newsletter & Email Growth: Growth In Reverse is the property of Chenell Basilio and Dylan Redekop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.
Show more...
Marketing
Business,
Entrepreneurship
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5 Newsletter Growth Lessons From 2.5 Years of Publishing
Newsletter & Email Growth: Growth In Reverse
41 minutes
2 months ago
5 Newsletter Growth Lessons From 2.5 Years of Publishing

“If you spend 80% of your time making incredibly good content, you probably only have to spend 20% marketing it."

In this special episode, we’re bringing you Chenell’s conversation with Darrell Vesterfelt, VP of Growth at Mighty Networks, for a recent Creator Summit. 

In the chat, Chenell talks about why she started a newsletter — and why she chose a newsletter — way back in December 2022. 

Chenell and Darrell also dive into the art and science of growing a newsletter from scratch — from picking a topic you’ll never get bored of, to building relationships that fuel growth, to deciding when and how to monetize. If you’re looking for a behind-the-scenes look at how one of the most well-known newsletter growth strategists thinks about audience building, this episode is loaded with ideas you can apply immediately.


>>
Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vault

KEY TAKEAWAYS

  • Why passion for your newsletter topic is a wildly underrated growth lever
  • How Chenell leveraged “content-led growth” to get early traction
  • The commenting strategy that landed her first subscribers
  • Why treating your social profile like a landing page matters
  • The balance between high-quality content and active marketing
  • How to use “cryptic teasers” to generate curiosity before publishing
  • The biggest mistake she made with social posting frequency
  • Why she didn’t run Facebook ads for Growth In Reverse (and when she would)
  • The simple poll that landed her first paid sponsor
  • How she would structure a paid newsletter if starting today

LINKS MENTIONED

  • Mighty Networks
  • Darrell Vesterfelt on LinkedIn
  • Chenell's first Deep Dive on Mario Gabriele @ The Generalist
  • Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
  • Get Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
  • Growth In Reverse PRO Community
  • Want your newsletter roasted? Submit it here. 
  • Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

  • Chenell: Twitter | LinkedIn | Substack
  • Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

  • growthinreverse.com
  • growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

Newsletter & Email Growth: Growth In Reverse
Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.