One of the hardest parts of running an independent news business is building an audience from scratch, especially if you’re trying to do it on a shoestring budget. In this episode of News Guest, host Candice Fortman of Outlier Media is joined by two guests who have worked deep in the weeds of audience strategy to talk about how researching and understanding the communities you want to serve can help you grow your audience – faster.

Related Resources:

• Check out LION's News Entrepreneur Academy for a members-only course on audience research and product design led by Rebekah Monson. 
• Apply for the LION-GNI Sustainability Audits and Funding program for the opportunity to receive a personalized roadmap and up to $6,000 of funding to help build a stronger, more sustainable business.