Scalawag has learned that in-person and virtual events can be a powerful “top of funnel” marketing tool for membership by helping introduce its brand to the kind of progressive, diverse, engaged Southerners who are most likely to become paying supporters.
In this episode, Scalawag executive director Cierra Hinton and audience growth and engagement manager Sarah Glen share what they’ve learned about hosting great events as community-building and revenue-growth strategies that will pave the way for their next phase of growth.
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