How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

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News Guest

LION Publishers

21 episodes

1 week ago

Practical advice about how to build a stronger, more sustainable news business

Entrepreneurship

Business

RSS

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Practical advice about how to build a stronger, more sustainable news business

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/13893399/13893399-1616541859815-cc13402b5232f.jpg

How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

News Guest

23 minutes 15 seconds

4 years ago

How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

Last summer, Luke Baumgarten was one of 24 aspiring news entrepreneurs selected to participate in the inaugural Startups Boot Camp, a partnership between LION and the Google News Initiative. Today, he’s the publisher of RANGE, a solutions-focused local news organization with nearly 1,000 newsletter readers and 100 paying members.

In this episode of News Guest, Outlier Media executive director Candice Fortman talks with Luke about his first six months as an independent news founder, plus the creative growth tactics he used to build his audience from scratch.