Welcome to the Newcomer Investor Channel, where we uncover the story behind wonderful businesses! In this episode, I chat with Olivia Evans, Director, Corporate Development & Investor Relations at KITS Eyecare, about how the company is reshaping the optical industry. We discuss their business model, customer loyalty, and how KITS stays competitive in a fast-changing market.
Please note: this conversation was recorded on May 13th 2025. Any future references reflect the time of recording.
Connect:
Email: iamthenewcomerinvestor@gmail.com
Check out KITS: https://www.kits.ca/index
Get a 15% discount on Finchat, my FAVOURITE Financial Research tool: https://finchat.io/?via=anthony
Timestamps:
(0:50) - Introducing Olivia Evans
(1:55) - What is KITS?
(2:55) - What differentiates KITS in the optical category?
(05:26) - Customer loyalty & retention, NPS
(6:55) - Millennial customer segment
(8:22) - Cost structure
(11:11) - KITS reverse-engineered the optical industry
(12:05) - KITS internal targets for revenues & margins in the medium term and long term
(13:48) - Highlights from KITS Q1 2025 results
(15:08) - TELUS Health & other recent insurance partnerships for KITS
(18:25) - Does KITS have a moat? How do they view competition?
(22:00) - How KITS continues to grow its recurring revenue streams: Autoship & KITS+
(24:40) - How to keep employees aligned with the mission in a growing and changing company
(27:10) - Olivia’s message for the investing community
(29:05) - Olivia’s favourite KITS design
(30:41) - Anthony post-conversation