Welcome to the Newcomer Investor Channel, where we uncover the story behind great businesses and make investing accessible and fun for everyone!
In this episode, I chat with Mahima Poddar, Senior Vice-President and Group Head, Personal Banking at EQ Bank. We explored EQ Bank’s innovative Challenger mindset, their cutting-edge products, and how they are reshaping banking to better serve Canadians with smarter, more efficient solutions.
Please note, this conversation was recorded on September 12th. As a result, any references to specific future dates/events in the episode may refer to a time that has already passed.
Connect:
Newcomer Investor on X: https://twitter.com/NewcomerInvest
Newcomer Investor Email: iamthenewcomerinvestor@gmail.com
Follow EQ Bank on X: https://x.com/eqbank
Sign up for an EQ Bank Account using my referral: join.eqbank.ca/?code=ANTHONY5814
Sign up for a Small Business Account: https://www.eqbank.ca/business/business-banking/business-account
Episode Highlights:
(0:00) - Introduction
(1:24) - Introducing Mahima
(2:52) - The Challenger Bank Mindset
(5:00) - Building the EQ Bank Brand - early challenges and victories
(9:37) - EQ Bank’s product differentiation compared to the Big 6
(18:45) - Who are EQ Bank’s customers? + customer acquisition/retention strategy
(22:00) - Second Chance campaign with Eugene and Dan Levy
(25:00) - The benefits of technology
(27:45) - Open banking
(30:45) - The Branch vs Branchless debate
(34:25) - Anthony and Mahima’s bank customer experience anecdotes
(35:55) - What Mahima is excited about in the years ahead for EQ Bank
(38:35) - Post-conversation debrief