Why Experiential Marketing Works (And How to Do It Differently)
On this episode of New York’s Business Podcast, I sat down with Sarah Stone, author, entrepreneur, and the founder of Intentional Living Magazine. Originally from the UK, Sarah made a bold leap to New York in 2018 and turned a season of uncertainty into a thriving, purpose-driven brand.
Sarah shared how she built her magazine from the ground up, focusing on intentionality in both life and business. She talked about launching her book Live What You Love, breaking into Amazon’s bestseller list in seven categories, and creating a boutique publication that prioritizes connection over mass distribution.
We also explored powerful business lessons:
Why experiential marketing builds trust and loyalty in ways traditional ads never will.
How being intentional with your energy and decisions impacts success.
The importance of embracing small beginnings and trusting the process.
Sarah’s story is an inspiring reminder that success is more than numbers—it’s about creating something meaningful and memorable.
🎙 Listen to her full story on this week’s episode of New York’s Business Podcast!
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