Meet Ajmal Ismail, founder of Reduce Costs Now, a Long Island–based company helping families and businesses lower their everyday expenses — from car insurance and property taxes to mobile plans and internet bills.

What started as Ajmal giving friends and clients financial advice while working in the mortgage industry evolved into a thriving business that has saved families an average of $1,000 a year — and some much more.

In this episode, we talk about:

• How he built a “no-risk” business model where clients only pay after they save

• The psychology of trust and how to overcome skepticism in a new industry

• The surprising ROI of old-school marketing like yard signs and festivals

• Scaling strategy, specialized hiring, and his plans to open an insurance brokerage by 2026

• What causes most people to overpay — and how companies quietly profit from it

Ajmal’s story is proof that innovation isn’t always about technology — sometimes it’s about solving a real-world problem better than anyone else.

🎙️ New York’s Business Podcast — by business owners, for business owners.

#NewYorksBusinessPodcast #LongIslandBusiness #Entrepreneurship #SmallBusinessGrowth #CostSavings #ReduceCostsNow #BusinessInnovation #FinanceTips