The Debut Author and Modern Marketing

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New York Book Forum Events

New York Book Forum

28 episodes

4 days ago

Audio-only versions of virtual and live events presented by New York Book Forum.

Non-Profit

Business

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All content for New York Book Forum Events is the property of New York Book Forum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Audio-only versions of virtual and live events presented by New York Book Forum.

Non-Profit

Business

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The Debut Author and Modern Marketing

New York Book Forum Events

59 minutes 53 seconds

2 years ago

The Debut Author and Modern Marketing

From pitch letters and review outlets, to BookTok and Bookstagram, this panel takes on the complex world of modern book marketing. Join industry professionals to discuss the challenges facing today’s first-time authors, and the creative strategies opening up new channels for reaching readers. Audience outreach is ever-changing, so whatever your level of experience, you might learn something new!

Panelists include LAURA KEEFE (a senior director of marketing at Penguin Random House) and NICK FULLER GOOGINS (author of The Great Transition); moderated by NICHOLAS LATIMER (VP & director of publicity, Penguin Random House).

Watch the recording of this virtual program on YouTube ⁠here⁠.