On MONDAY, DECEMBER 12, New York Book Forum presented “Opening a Bookstore”—The How-To Guide for Design, Market Outreach, and Success—an exclusive peek into the incredible debut of P&T Knitwear, a revolutionary new bookstore located in lower Manhattan.

LAUREN WHITE-JACKSON (our program director) was joined in conversation by JOSEPH DEMES, events and outreach manager; SERGE RODRIGUEZ, floor supervisor and podcast studio coordinator; and JULIE WERNERSBACH, general manager and book buyer.

Learn what it takes to create a space tailored to the reader, to establish a community that values the discovery of new books, and to grow the skills of staff with a fresh sense of opportunity. What are the do’s and don’ts of opening a bookstore, and how do you ensure a successful, long-term plan? With interest in bookshops seemingly at its peak, P&T Knitwear has cracked the code, establishing a wonderful space that allows readers, authors, and book lovers to inhabit an exciting, new literary home.