My conversation with Natacha focusses on how she came to be interested in self-organization as the founder of a B2C company and consequently going all-in and transforming the company.

I’ve only gotten to know Natacha recently for this conversation. It was Steffen, who I interviewed on the previous episode who suggested that Natacha would be a very interesting person to have a similar conversation with. And he was right.

I was intrigued right away when I found out which company Natacha had founded because I am a satisfied customer of their products. Both my kids have consumed many Freche Freunde snacks when out and about or while traveling.

If you are a parent you probably know the fruit and veggie pouches called Freche Freunde. My wife, Nicole, and I have used them so frequently that we have been joking about writing a book about pouch parenting.

Natacha is a founder through and through. In this conversation she shares how she came to learn about self-organization and why she committed to making it a reality in her company - even through initial struggles. We talked about how her relationships to her team changed in the process and the armor she had to put down to do so.

Despite initial resistance and personal challenges, she achieved meaningful impact and fulfillment.