Today’s guest is Matteo Volani, co-founder of Not So Creative, a marketing and brand strategy studio with a focus on sustainability and social impact initiatives.
Though a newcomer, the studio packs some seriously experienced talent and has already worked with some huge companies, including Seven Clean Seas, &why, The Canvas, and Zero Waste Palestine, among others.
Chances are, you may have already seen their awesome collaboration with the B Lab Team, helping to share the inspirational impact journeys that other B Corp-certified organisations have taken, and their unified vision of a more inclusive, sustainable and regenerative economic system for people and the planet.
Matteo and I cover a lot of big-picture ideas, including effective marketing and business strategies, sustainable design principles, the unique challenges that arise when collaborating with brands in the sustainability space and much more.
During the course of our interview, several deeply philosophical questions sprang up that led to a cascading line of thought, including, what does it actually mean to be a sustainable company? Where do you draw the line between pollution versus social good, and is it possible for larger companies to have values-driven messaging that fundamentally matches their operations?
This episode is an absolute goldmine for anyone who's looking for inspiration when it comes to examples of businesses and brands that are causing a ruckus, disrupting norms and making some real, positive change in the world. I strongly encourage you to check out our show notes for links to a bunch of resources we mention during our conversation.
I think you're really going to like this one.
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Show notes from this episode: https://amodernremedy.com/mv17
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