I’m absolutely delighted to welcome our next guest for a deep dive on the circular economy. But what exactly is the circular economy?
Well… I’m glad you asked. A circular economy is a sustainable approach to consumerism that aims to extend the lifespan of the goods we buy, reducing waste and therefore our impact on the environment.
The fundamentals of this approach include recycling, sure, but also other key practices, like sustainable design, production, distribution, and post-purchase services, like reuse and repair. It’s a fresh take on the more traditional, ‘linear’ economy, which sees us take resources, make things, consume them and then throw them away once no longer needed, only to repeat the process again… and again.
Not ideal.
Today’s guest is one of the sustainability pioneers who is looking to round off that linear model, so to speak. Agnes Weber is the co-founder of MENDED, a startup that is at the forefront of this new-era of circularity, providing an innovative, fun and convenient clothing repair and resale service. It's what the company calls, “a better way to keep clothes in play”.
And, after forging partnerships with several clothing companies, MENDED is also helping to knit together a closer relationship between brands and customers by offering dedicated services for some of Europe’s favourite denim brands, including Kings of Indigo and MUD Jeans.
Beyond her business, Agnes’s commitment to sustainability runs deep. You can find her on social platforms regularly sharing circular content to her some 80 thousand followers, with videos that have been viewed over 21 million times.
And, just as her company strives to bring new life to some of your old favourites, Agnes is always seeking to find value in what previously may have been overlooked, to help make circularity, a reality.
We also talked about how her unlikely path to becoming an entrepreneur, the benefit of accessing childlike inquiry and challenging the status quo, why the business adopted playfulness as a core value, emotional connections to clothing and how her company is bringing new life to some of your old favourites.
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Show notes from this episode: https://amodernremedy.com/nw15
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New Ways is a production of A Modern Remedy.
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