Much is said about the negatives of social media these days. Be it the turmoil of platform instability, mental health impacts, safeguarding our youth via age restrictions or concerns about what algorithmically driven content might be doing to undermine democracy. Yet, there are still people out there who are actively using these platforms for good, to promote positive change and inspire others to create an impact.
And my next guest just so happens to be one of those people.
Today I’m joined by John Oberg, a savvy, social media strategist and inspirational influencer who uses digital platforms to help advocate for the fair and just treatment of animals. After witnessing the reach and scale of social platforms firsthand, John transformed his approach to advocacy, incorporating digital platforms as a way to connect with and inspire people across the globe. His powerful messages of empathy and posts encouraging compassion for our fellow sentient beings have been a hit, with over one billion impressions and counting. Several years into this journey, he now also empowers individuals and organisations to master their own messaging through social media training and programs.
We talked at length about how he shifted his approach to activism and embraced digital platforms, what compelled him to use social media for good, and a deep dive on effective storytelling and finding the right demographic.
John and I also spoke about how to make algorithms work for you, why it’s especially important for those consuming content on social platforms to sustain their mental wellbeing, how he avoids burnout and much more.
There’s a lot to learn here for anyone who’s interested in creating positive impact and utilising the power of social media platforms to achieve that goal. I think you’ll find that the core of John’s approach is transferable to just about any cause.
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Show notes from this episode: https://amodernremedy.com/nw14
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