What is the problem ?
China is the largest market for meat and seafood and in places like Hong Kong per capita consumption of meat is close to US levels.
What is the solution ?
Chinese food entrepreneurs must come up with new products and this has to be supplemented by local governments pushing on multiple fronts: ecological farming, traditional food, reducing food waste.
What is the evidence?
There is vibrant entrepreneurial activity, mainstream investment and interest among young customers.
What is the caveat?
Alternative proteins will take time to be accepted by demanding Chinese customers.
What should organisations do ?
Organisations – both public and private – need to be patient. Customers cannot be forced into choosing.
Sections
Section 1: First 10 minutes : About Tao and how he got into investing in food.
Section 2: Next 15 minutes: About the changing food habits in China.
Section 3: Last 25 minutes: Trends in Chinese food innovation.
Host : Sanjoy Sanyal, Founder Regain Paradise
Guest : Tao Zhang, Founder and Managing Director , Dao Ventures
https://www.linkedin.com/in/tzhang1/
Date : 9th Nov, 2025