#158 Why Playing It Safe is Killing Your Marketing - B2B-Marketing Expert Austin La Roche

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NEW TREND SOCIETY

165 episodes

2 days ago

NEW TREND SOCIETY ist der Podcast über Marketing, spannende Persönlichkeiten und die Trends von Morgen. Podcast Host und BDX Founder Benjamin Diedering lädt Kreative, Gründer*innen und Marketing Executives ein, um sie nach ihren Tipps und Tricks, nach ihren Beobachtungen und Learnings zu fragen.

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#158 Why Playing It Safe is Killing Your Marketing - B2B-Marketing Expert Austin La Roche

NEW TREND SOCIETY

54 minutes 5 seconds

3 months ago

#158 Why Playing It Safe is Killing Your Marketing - B2B-Marketing Expert Austin La Roche

"Make half the room love you — and the rest uncomfortable.”

That’s just one of many bold takes from Austin LaRoche, CEO of ATAK Interactive, in this episode of the NEW TREND SOCIETY Podcast.

Together with host Benjamin Diedering, Austin unpacks the power of purposeful B2B marketing, what real thought leadership looks like, and why playing it safe in business is no longer an option.