The Case Study of Stanley QUENCHER H20 TUMBLER

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New Product Innovation (English)

Seif Abdelghany

15 episodes

4 days ago

Have you every wondered what happened behind the scenes of major success products like Iphone, The Playstation, Toyota Corolla, Ipad, Lipitor, #Facebook #Instagram. If you would like to take a peak into how to create & lead great product developmet #journey or If you would like to learn, practice & enhance your skills in creating and #launching #great products or if you are working or have the aspiration to work in new product development, management, marketing, innovation, or design then the New Experience Innovation Podcast is the right journey you should embark on.

Management

Business

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Management

Business

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The Case Study of Stanley QUENCHER H20 TUMBLER

New Product Innovation (English)

15 minutes 56 seconds

11 months ago

The Case Study of Stanley QUENCHER H20 TUMBLER

Welcome to The Case Study of Stanley QUENCHER H20 TUMBLER , part of the Master Product Management Case Study Series.

In this episode, we take a deep dive into the remarkable resurgence of the Stanley Cup Quencher Tumbler—a product that transformed from a century-old classic into a viral must-have. How did this happen? We unravel the marketing strategies that redefined Stanley's identity, making it relevant in the age of TikTok, influencers, and social media-driven trends. From targeted influencer partnerships to tapping into nostalgic appeal and understanding modern consumer desires, this marketing masterclass explores each element of Stanley’s strategy that propelled the brand to new heights. Whether you're interested in brand reinvention, digital marketing, or simply love a good comeback story, this episode has it all. Tune in to discover what businesses can learn from Stanley’s journey from legacy brand to viral sensation.