E33: Every year, Spotify does the same thing, which is Spotify Wrapped. However, it's not what Spotify is doing that is making their listeners excited to see their top artists and songs, it's how they're doing it-and it's by using data driven storytelling.

Josh emphasizes the importance of infusing data into storytelling for your brand and how data storytelling blends data, narrative, and visualizations to convey compelling insights to engage and connect with their audience.