In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
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In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
NDA’s An Audience With: Sir Martin Sorrell of S4 Capital
New Digital Age
44 minutes
1 year ago
NDA’s An Audience With: Sir Martin Sorrell of S4 Capital
In the second of our special ‘An Audience With’ podcasts from Canne 2024, NDA editor sits down to chat with Sir Martin Sorrell, Co-Founder and Executive Chairman of S4 Capital. One of the ad industry’s biggest names, Sorrell shares his thoughts on how Cannes has changed over the past two decades, considers whether brands are ready for a first-party future and offers his take on the current marketplace. (“Digital keeps expanding, linear keeps contracting.”)
New Digital Age
In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...