In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
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In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
NDA Meets: Kumar Amrendra, Head of Digital Marketing, Sky & Elizabeth Brennan, Manager Advertising, Permutive
New Digital Age
34 minutes
1 year ago
NDA Meets: Kumar Amrendra, Head of Digital Marketing, Sky & Elizabeth Brennan, Manager Advertising, Permutive
At the year's Cannes Lions Festival, NDA Editor Justin Pearse sat down with Kumar Amrendra, Head of Digital Marketing, Planning & Data Science, Sky and Elizabeth Brennan, Manager Advertising, Permutive. In a wide-ranging discussion, we examine the stage of the nation for brands today as they prepare for a world post cookie.
New Digital Age
In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
