In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
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In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
NDA in Cannes '25: Brian O'Kelley, CEO of Scope3 discusses the "post-web world"
New Digital Age
34 minutes
4 months ago
NDA in Cannes '25: Brian O'Kelley, CEO of Scope3 discusses the "post-web world"
New Digital Age’s editor-in-chief Justin Pearse recently welcomed ad tech veteran Brian O’Kelley to our Cannes Hub (Maison NDA) for an in depth chat about the future of the industry. Having helped to develop many of the technologies that underpin programmatic media trading, O’Kelley is now the co-founder and CEO of Scope3, on a mission to to decarbonize the global economy, thus reducing the negative effects of greenhouse gas emissions on society, people, communities and the environment as a w...
New Digital Age
In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
