In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
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In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
Inside the future of Possible: NDA Meets Christian Muche
New Digital Age
32 minutes
9 months ago
Inside the future of Possible: NDA Meets Christian Muche
In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Christian Muche, founder of Possible, one of the industry’s fastest-growing events. Muche, who also co-founded DMEXCO, shares insights into the rapid evolution of Possible, its recent acquisition by Hive Group, and its ambitions to become the Davos of the marketing world. The Rise of Possible Launched in 2023, Possible has quickly carved out a niche in the global marketing calendar. Its acquisition by Hive Gro...
New Digital Age
In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
