In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
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In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Taptap Digital)
New Digital Age
38 minutes
1 year ago
Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Taptap Digital)
In this special episode of the NDA Meets podcast, in association with Hivestack by Perion, NDA Editor Justin Pearse is joined by Inés Armendáriz, International Sales Director, and Nigel Clarkson, Global Chief Revenue Officer at Taptap Digital. They discuss how programmatic has transformed out-of-home into a key part of an omnichannel strategy, the challenges this presents, the lessons that have been learnt from the online world, the opportunity for advertisers to leverage real-time marketing,...
New Digital Age
In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape. Will’s media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boo...
