In this episode Ildiko sits down with Aliya Musa, a strategic clarity consultant and founder of HelloBench, who is on a mission to help female founders scale their businesses to seven figures with clarity and less hustle. KEY TAKEAWAYS Embrace Lifelong Entrepreneurship: Many individuals over 50 are choosing to start new businesses instead of retiring, driven by passion and the desire for reinvention. This demographic often finds fulfillment in pursuing new ventures that align with their interests and experiences. Importance of Self-Leadership: Successful entrepreneurs, regardless of age, need to cultivate self-leadership skills. This includes determination, discipline, and the ability to take action even in the absence of motivation. Small, consistent efforts can lead to significant achievements over time. Value-Based Pricing: When pricing products or services, it's crucial to focus on the value provided to customers rather than just the cost of materials or time spent. Understanding the impact of your offering on customers can help in setting appropriate prices. Community and Connection: Initiatives like chatty benches highlight the importance of community and social connection, especially in combating loneliness. Creating spaces for interaction can foster relationships and support mental well-being. Utilizing Resources and Accountability: Leveraging free resources, such as social media and AI tools, can help entrepreneurs navigate challenges. Additionally, sharing goals publicly can create accountability, motivating individuals to follow through on their commitments and projects. BEST MOMENTS "I want to help a thousand female founders get to seven figures over the next three years." - Aliya "When you talk about retiring and something is your life, something is your passion, you're talking about retiring from life." - Aliya "Sales are a conversation, and if you're really passionate about something, you can talk knowledgeably and passionately about that thing." - Aliya "I think there's a lot of free stuff, and I think I'm a massive fan of beta testing stuff." - Aliya HOST BIO Ildikó Sealey is a Property Professional, Networking Host and Podcast Host serving her local and wider community.  In the property business with her husband since 2019, their core values are revitalising neglected properties so they can provide modern, future-proofed, comfortable homes for people.  Recognising a gap in the local networking scene, Ildikó started co-hosting Property and Business Network in March 2024, bringing together the best in business in Plymouth and surrounding areas in Devon and Cornwall.  With a rich background in administration, social housing, arts and crafts, education, business and mindset, she is passionate about empowering her fellow 50+ Encorepreneurs on their journey.  Through her business, podcast shows and networking events, she makes an impact, proving that age is no barrier to success in the business world. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/