Nita A. Farahany's "The Battle for Your Brain" explores the burgeoning field of neurotechnology and its profound ethical implications. The text examines how advancements in neuroscience allow for the tracking and manipulation of brain activity, raising concerns about cognitive liberty—the right to control one's own mental processes.

Farahany analyzes the potential for misuse by corporations, governments, and employers, highlighting the commodification of brain data and the erosion of mental privacy.

Ultimately, the excerpt advocates for establishing clear legal and societal norms to protect individuals from the harmful consequences of unchecked neurotechnological advancements, emphasizing the need for a balanced approach that safeguards both individual liberty and societal well-being.