In this episode of Never Think Alone, host Kyle Fraser introduces "The Idea Illusion" concept —that frustrating moment when brainstorming sessions yield little to no truly original ideas. Kyle exposes the fundamental flaws of traditional brainstorming, from the pervasive issue of groupthink and hidden cognitive biases to the counterintuitive concept of "neural napping."

Drawing on research and real-world experience, including PlusNarrative's work , Kyle reveals why breakthroughs thrive not in wide-open spaces, but within structured frameworks. He then provides a concrete, seven-step framework designed to break the brainstorming barrier.

Learn how constraints, conflict, and controlled chaos are the true engines of innovation. If you're tired of mediocre meetings and ready to unlock your team's real potential, this episode is a must-listen. Discover why structure doesn't limit creativity—it unleashes it.