The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.
All content for Never Mind The Adverts is the property of Jon Evans, Orlando Wood and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.
Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising
Never Mind The Adverts
25 minutes
1 year ago
Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising
This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?
Timestamps
00:00 Intro
00:50 News
10:59 Ad of the week
13:54 Break from the commercials
18:18 Name that brand
24:41 Outro
Never Mind The Adverts
The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.
