Apple crushes creativity, Sir John Hegarty reveals Levi's success and a charming Ad of the Week

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Never Mind The Adverts

Jon Evans, Orlando Wood

13 episodes

8 months ago

The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.

All content for Never Mind The Adverts is the property of Jon Evans, Orlando Wood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

TV & Film,

Business

Apple crushes creativity, Sir John Hegarty reveals Levi's success and a charming Ad of the Week

Never Mind The Adverts

26 minutes

1 year ago

Apple crushes creativity, Sir John Hegarty reveals Levi's success and a charming Ad of the Week

In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.

Timestamps

00:00 - Intro
00:40 - The News
06:43 - Apple Creating Waves
09:04 - Performance marketing tip of the week
14:19 - Drinks sponsor break
16:29 - A break from the ads
18:57 - System1 Ad of the Week
21:12 - Phone a friend (Sir John Hegarty)
24:54 - Launch of APE