This episode Jon and Orlando are delving into "The Multiplier Effect" report from WARC and how McDonald's latest campaign with Stormzy exemplifies the findings from the report. It may also be the only time in history two people have discussed Stormzy, consciousness and Renault Clio's while drinking Cockburn's fortified wine.
Timestamps
Jon and Orlando are back for a third "one-off special" in a row, this time talking about their favourite Super Bowl ads. With a dash of personal preference and a dusting of System1 testing scores, the duo pick the standout performers of this year's big game. Soft drinks veteran Jon gives his two cents on Liquid Death has exiting the UK market and is tested hard in the latest round of "Name that ad".
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The dynamic duo are back to discuss TikTok's recent Supreme Court ruling, analyze Yorkshire Tea's latest advertisement featuring Sarah Lancashire, and share their thoughts on vintage advertising while sampling the Queen's favorite cocktail, Dubonnet. The fan favourite "Name That Ad" segment makes a return, where Jon tries to guess an iconic commercial directed by Ridley Scott. The episode concludes with a discussion about New Year's resolutions and the importance of energy and consistency in creative work.
Timestamps:
00:00 - Intro
00:47 - The news
06:05 - Ad of the week: Yorkshire Tea
09:26 - Drinks trolley
16:18 - Break from the ads
23:12 - Name that Ad
Orlando and Jon are back for a one-off episode of Never Mind the Adverts. The duo talk festive ads (including that Coke AI one), Orlando's favourite (advertising themed) stocking fillers and he stumps Jon with a rather challenging "name that ad" segment. Be warned: festive alcoholic drinks were consumed in this episode.
Timestamps
00:00 - Intro
00:45 - The news
03:28 - Orlando’s Christmas Stocking Fillers
08:41 - Drinks trolley
12:13 - Review of the 2024 Christmas Ads
16:20 - A break from the ads
20:38 - Name that ad
This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?
Timestamps
Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty.
Timestamps
Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your Ad database, they discuss what ads both scored big with the public and were admired by the industry, and why humour is at the core.
Timestamps
Timestamps
00:00 - Start
09:44 - Ad of the week
12:20 - Name that brand
16:55 - Break from the commercials
20:34 - Merch
In this episode Orlando talks about the launch of his new course, Advertising Principles Explained, and Jon shares his upcoming Cannes Lions talk "The Cost of Dull". Jon also recounts more stories from his time at Mateus Rose and meets his idol in the phone a friend segment.
Orlando Wood and Jon Evans are back discussing the most important news in advertising this week. From the best ads for the upcoming Euro 2024 tournament to Rory Sutherland suggesting podcasting might be more effective than performance marketing...
Timestamps
00:00 - Start
00:28 - Grand fromage clarification
02:05 - The news
07:20 - Ad of the week - Irn Bru and Paddy Power
11:25 - Drinks trolley
12:27 - Break from the commercials
14:48 - Phone a friend - Nicola Wardell
The reviews are in for the first episode of Never Mind the Adverts, including "two more grizzled old ad men" and "the ClassicFM of podcasts" on the way to knocking Uncensored CMO down the charts. In this episode, we talk about the new Ehrenberg-Bass report on attention in advertising, what a cookie-less world could look like and how Cheetos made such a funny ad. We also celebrate a big milestone as the grand fromage turns 50.
Timestamps
00:00 - Intro
00:46 - Reviews
02:42 - The news
08:32 - Break from the commercials
10:56 - Orlando’s drinks trolley
14:58 - Birthday Segment
16:22 - System1 Ad of the Week
21:30 - Phone a friend
In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.
Timestamps
00:00 - Intro
00:40 - The News
06:43 - Apple Creating Waves
09:04 - Performance marketing tip of the week
14:19 - Drinks sponsor break
16:29 - A break from the ads
18:57 - System1 Ad of the Week
21:12 - Phone a friend (Sir John Hegarty)
24:54 - Launch of APE
Welcome to Nevermind the Adverts where we share our news and views each week on what makes advertising work and what's made us laugh. Each week, Jon Evans and Orlando Wood will be dissecting the latest ads, the biggest breaking news and the most controversial opinions about advertising.