Welcome to the latest episode of our podcast series, where we delve into the fascinating topic of trust and its underpinning neuroscience. In episode 352, we revitalize our understanding of trust by revisiting our initial interview with Greg Link from episode 206 and exploring Grant Bosnick's insightful approaches. We unpack the concept of trust as presented in Bosnick's book, emphasizing the five C's for strengthening trustworthiness: Character, Competency, Credibility, Consistency, and Care. Each of these pillars serves as a foundation for building reliable relationships both personally and professionally. Further, we examine critical factors impacting trust, like responsiveness, authenticity, and empathy, shedding light on how these elements foster an environment of trust. This exploration is pivotal for anyone aiming to enhance their self-leadership skills and boost their interpersonal effectiveness. Join us as we push the boundaries of self-leadership, preparing to soar to new heights in the upcoming year with insights that are not only transformative but also actionable. On today's episode #352 we continue with our 18-Week Self-Leadership Series based on Grant Bosnick’s “Tailored Approaches to Self-Leadership: A Bite Size Approach Using Psychology and Neuroscience” that we first dove into with our interview on EP #321[i] the end of January 2024. The goal was that each week, we focused on learning something new, (from Grant’s book) tied to the most current neuroscience research, that builds off the prior week, to help take us to greater heights this year. It’s honestly shocked me that this series took the entire year, and we still have 2 chapters left. The Neuroscience of Empathy and Presence, and then stay tuned for a review of the entire series to take us to new refined heights, in 2025. ((On today's EPISODE #352 “The Neuroscience of Trust” we will cover)): ✔ A review of our FIRST interview where we covered trust with Greg Link,EP 206[ii] ✔ Ch. 17 from Grant Bosnick’s Tailored Approaches to Self-Leadership book on “The Neuroscience of Trust.” ✔ The 5 Cs to strengthen trustworthiness from Grant Bosnick’s work. ✔ Critical factors that impact trust. Review of the Neuroscience of Trust We first covered The Neuroscience of Trust on EPISODE #206, as I was preparing for an interview with Greg Link[i], the co-founder of the Covey Leadership Center. Greg was the one who orchestrated the strategy that led Dr. Stephen R. Covey’s book, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change, (1989)[ii] to become one of the two best-selling business books of the 20th century according to CEO Magazine, selling over 20 million copies in 38 languages. Greg created the marketing momentum that helped propel Covey Leadership Center from a start-up company to a $110-plus million-dollar enterprise with offices in 40 countries.  You can go back to episode #207[iii] to learn more from Greg Link’s incredible experience working with Dr. Covey, and with the fascinating individuals and companies around the world he reviewed with us, where we dove into the topic of “Unleashing Greatness with Neuroscience, SEL, Trust, and the 7 Habits.” While researching Greg Link, who I met when he came to work in the seminar industry in 2002, I was reminded of a topic that he thought was so important that he wrote a book about it with Stephen M.R. Covey (the son of the late Stephen R. Covey) called Smart Trust: The Defining Skill That Transforms Managers into Leaders.[iii] If you look up quotes from Stephen Covey on trust, you can see how important this skill or character trait was to him. He said, “trust is the glue to life” and “the one thing that affects everything else you’re doing. It’s a performance multiplier which takes your trajectory upwards, for every action you engage in, from strategy to execution.” It’s the “shortest route to results” (Robert Allen, author of Multiple Streams of Income). “Trust is the highest form o