Welcome to my podcast, where we explore the fascinating world of Neuromarketing & Consumer Behaviour.
Each episode, we'll be diving deep into Neuromarketing & Consumer Behaviour and uncovering insights, stories, and strategies that can help you navigate this exciting field.
Whether you're a seasoned expert or just starting to explore neuroscience applied to marketing, this podcast is for you.
So join me on this journey as we explore the exciting and ever-evolving world of Neuromarketing & Consumer Behaviour. Thanks for listening, and let's get started!
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Welcome to my podcast, where we explore the fascinating world of Neuromarketing & Consumer Behaviour.
Each episode, we'll be diving deep into Neuromarketing & Consumer Behaviour and uncovering insights, stories, and strategies that can help you navigate this exciting field.
Whether you're a seasoned expert or just starting to explore neuroscience applied to marketing, this podcast is for you.
So join me on this journey as we explore the exciting and ever-evolving world of Neuromarketing & Consumer Behaviour. Thanks for listening, and let's get started!
Selective Memory in Marketing: How Serotonin Focuses Consumer Attention
Neuromarketing: Tap Into the Customer's Brain
9 minutes
1 year ago
Selective Memory in Marketing: How Serotonin Focuses Consumer Attention
In this episode, we dive into the fascinating role of serotonin beyond its well-known association with mood regulation.
Discover how this powerful neurotransmitter influences memory by not only helping us retain important information but also by clearing out the mental clutter through a process called cognitive pruning.
We’ll explore groundbreaking research from Carhart-Harris et al. (2014) that shows how serotonin allows our brains to filter out unnecessary details, helping marketers cut through the noise and ensure that their messages stick with consumers. Learn how you can harness this brain science to create marketing campaigns that are both memorable and efficient, leaving a lasting impact on your audience.
Neuromarketing: Tap Into the Customer's Brain
Welcome to my podcast, where we explore the fascinating world of Neuromarketing & Consumer Behaviour.
Each episode, we'll be diving deep into Neuromarketing & Consumer Behaviour and uncovering insights, stories, and strategies that can help you navigate this exciting field.
Whether you're a seasoned expert or just starting to explore neuroscience applied to marketing, this podcast is for you.
So join me on this journey as we explore the exciting and ever-evolving world of Neuromarketing & Consumer Behaviour. Thanks for listening, and let's get started!
