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Netflix is on the verge of one of its most closely watched earnings reports in years with the Q3 2025 figures set to drop after the bell on October 21. According to MarketPulse and MarketWatch, analysts widely agree the numbers will confirm what everyone in finance already suspects: Netflix’s big pivot away from simply counting subscribers toward squeezing out ever-greater profit per viewer is finally paying off. The company will likely announce revenue of about $11.5 billion for the quarter, marking an impressive 17 percent year-over-year jump, while profits per share should land in the $6.87 to $6.97 range, up nearly 28 percent from a year ago, rivaling all Silicon Valley darlings.

But the real Netflix story these days is not just how many people tune in for "Squid Game" season three—though that’s breaking records globally—but how Netflix gets every household to pay up, even if they used to mooch off their friends. Sources like MarketPulse confirm its crackdown on password sharing forced millions of former freeloaders to sign up, pushing the new total to about 50 million additional users, mostly on its ad-supported tier. That ad tier is Netflix’s current obsession: the company expects related revenue to double in 2025, outpacing even its earlier optimistic projections. Wedbush’s Alicia Reese told clients it’s “entirely achievable” for the ad business to become the company’s primary revenue engine by 2026.

Wall Street is watching Netflix's partnership with Amazon's ad program distribution platform, which goes live in Q4 and is expected to turbocharge the ability to attract big-brand advertisers. Investors are hyper-alert because Netflix’s stock has soared nearly 40 percent so far in 2025 but dipped 8.5 percent from an all-time high as traders fret that, with shares priced for perfection, any whiff of slower future profit growth could spark a selloff.

Netflix’s bold new financial targets—a doubling of revenue by 2030, a $1 trillion market cap, and 400 million global subscribers—were floated to much fanfare. Meanwhile, social media is abuzz with praise for its blockbuster originals and gossip over its first live boxing matches, which insiders say are bait for advertising gold. All eyes are now on whether Netflix can keep up its momentum in the face of rising content costs and growing skepticism from some market strategists who wonder if the streaming giant’s valuation is just a little too hot. The Q3 report is make-or-break, and everyone from Wall Street to TikTok is waiting for the curtain to rise.

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