The Matildas: A Case Study on Building an Iconic Women's Football Brand

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Net Profit: The Business of Women's Pro Football (Soccer)

Women's Football Group

5 episodes

22 hours ago

Net Profit features discussions on the business of growing women's professional football (aka soccer) around the world. Guests include leaders from within football and across sports, entertainment, and marketing.

Soccer

Sports

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All content for Net Profit: The Business of Women's Pro Football (Soccer) is the property of Women's Football Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Soccer

Sports

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The Matildas: A Case Study on Building an Iconic Women's Football Brand - with Sarah Walsh (Football Australia)

Net Profit: The Business of Women's Pro Football (Soccer)

41 minutes 44 seconds

1 year ago

The Matildas: A Case Study on Building an Iconic Women's Football Brand - with Sarah Walsh (Football Australia)

Sarah Walsh (Head of Women's Football and Women's World Cup Legacy at Football Australia) spoke with Women's Football Group's Eric Cohen-Peckham in December about her team's efforts to propel the Australian Women's National Team (nicknamed The Matildas) into the heart of mainstream pop culture ahead of the World Cup, from 2019 to now. The Australia vs. England match in August 2023 was the most watched live TV broadcast in Australian history and Sam Kerr is the country's biggest sports star. How did it happen? What can other federation, league, and team executives learn from it?