Frauen Bundesliga, the Big Games Strategy, & Fan Demographics

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Net Profit: The Business of Women's Pro Football (Soccer)

Women's Football Group

5 episodes

3 days ago

Net Profit features discussions on the business of growing women's professional football (aka soccer) around the world. Guests include leaders from within football and across sports, entertainment, and marketing.

Soccer

Sports

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Soccer

Sports

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Frauen Bundesliga, the Big Games Strategy, & Fan Demographics - with Bettina Baer (Two Circles)

Net Profit: The Business of Women's Pro Football (Soccer)

46 minutes 32 seconds

1 year ago

Frauen Bundesliga, the Big Games Strategy, & Fan Demographics - with Bettina Baer (Two Circles)

Bettina Baer is a lead consultant in the Zurich office of sports agency Two Circles who led the creation of the women's football (soccer) strategy report for the Deutsche Fußballbund, Germany's football association. She also contributed to similar reports that Two Circles produced with the Women's Sport Trust in England and Sporsora in France.

In this episode, she shares her analysis of the growth in Germany, the increasingly popular Big Games Strategy for attracting new fans by clubs like Arsenal, and what the data shows about women's football fan demographics across Europe.