In this episode of nesso.design TALKS, we explore the genesis of a brand born complete from the very first moment. All the elements were there: the care for the product, the creation of a selling ceremony that establishes an instant connection between the customer and sales assistance. A minimal design language, essential yet entirely complete. Join us on the journey to discover one of the most consistent brand images ever created.
Chapters:
0:00 Intro
1:18 How? What? Why?
11:16 Products
14:14 Communications
15:55 Melbourn HQ
26:00 The Neighborhood
46:55 Savage
54:20 Outro
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