We delve into Gentle Monster's store design, meticulously examining the flagship store in HuaiHai road Shanghai. We take a step-by-step approach, exploring each floor to elucidate the design process behind it. Our analysis delves into the visual merchandising principles, including product lighting, displays, and the strategic use of mirrors in the flagship store in Shanghai. Chapters: 0:00 Summary 3:47 Shanghai HAUS 5:51 1st Floor 16:26 2nd Floor 36:10 3rd Floor 41:55 4th Floor 53:10 VM Principles 1:05:15 Conclusions Contact: info@nesso.design http://nesso.design Links: https://www.behance.net/nesso https://www.linkedin.com/company/nessodesign/ https://www.instagram.com/nesso.design/ https://www.pinterest.it/nesso_design/ https://www.facebook.com/nesso.design Resources: https://www.gentlemonster.com/int/ https://showstudio.com/contributors/gentle-monster https://jingdaily.com/posts/the-secrets-to-strange-luxury-eyewear-brand-gentle-monsters-quick-road-to-success https://www.spot.ph/shopping/the-latest-shopping/106718/what-is-gentle-monster-brief-history-a4373-20231014 Gentle Monster Brand Book https://issuu.com/minqianqq/docs/fffinalgm https://www.retailtouchpoints.com/features/retail-success-stories/experiential-retail-goes-surreal-at-gentle-monsters-latest-u-s-flagship https://www.retailtouchpoints.com/topics/customer-experience/capitalizing-on-the-retailtainment-opportunity-tips-and-lessons-from-a-design-strategist