Step into the avant-garde design world of Gentle Monster, a eyewear brand that breaks boundaries with its avant-garde and pioneering artistic store designs. We delve into Hankook Kim's entrepreneurial journey, showcasing how it nurtured and reshaped the brand's positioning of glasses as works of art. Explore their innovations in eyewear design, distinctive strategies in retail experiences, and the transformative impact on the luxury goods market. If you're intrigued by Gentle Monster, join us to discover how they ingeniously merge art, innovation, and design in the globalized market of the brand, redefining the realms of eyewear and retail experiences.
Chapters:
0:00 Intro
1:30 How? What? Why?
10:37 Endorsements
19:02 Fabrikr/1st Store
36:19 Glasses
30:50 First store
44:00 Target Customers
Contact:
info@nesso.design
Links:
https://nesso.design/
https://www.behance.net/nesso
https://www.linkedin.com/company/nessodesign/
https://www.instagram.com/nesso.design/
https://www.pinterest.it/nesso_design/
https://www.facebook.com/nesso.design/
Resources:
Gentle Monster official websites