Today on Nephology, our host Joe David sits down with Georgia Hanias, Founder of Ecology Media, to discuss her journey into the world of fintech and crypto PR, the challenges of navigating media in a fast-moving Web3 landscape, and the importance of elevating women’s voices in the crypto space.Georgia is an internationally renowned fintech PR specialist, representing some of the world’s most cutting-edge firms to the global media. With decades of experience across both media and agency roles, she brings a unique perspective on what stories journalists are truly looking for and how to build strong narratives in an ever-evolving industry.Before launching Ecology Media, Georgia was a founding team member and former Head of Global Communications at Innovate Finance, the UK’s fintech trade association. She has also served as a fintech specialist advisor for the UK Department for International Trade, travelled globally with the Mayor of London to promote the UK as a fintech hub, and directed communications at Citigate Dewe Rogerson. Beyond PR, her background as a features writer and broadcaster has seen her report on human rights issues across Asia, Europe, and the Middle East.In this episode, Georgia shares anecdotes from her career, her vision for Ecology Media, and advice for founders and innovators looking to cut through the noise in crypto and Web3.You can find Georgia here: https://www.linkedin.com/in/georgia-hanias-You can find Ecology Media here: https://www.ecologymedia.co.uk/