Michael Dodsworth, Founder and CEO of Fanfare, joins Neil Wilkins on the podcast, to talk about product launches, disappointed customers, VIP loyalty schemes and advocacy.

Michael has spent two decades helping brands and artists navigate high-stakes product launches and events, often witnessing the agony of midnight meltdowns, crashed servers, and bot-infested queues firsthand.

Frustrated by these recurring nightmares, he founded Fanfare to tackle the problem from both sides: delivering fairness and transparency to fans, and giving brands powerful tools to turn hype into lasting loyalty.

Michael speaks from the trenches—building tools for the chaos, not just commenting from the sidelines. He’s here to dig into hype, loyalty, and what it really takes to earn fans in a world where attention is scarce and second chances are even more rare.

If you want to launch like a legend? Grab Michael’s 5-Step Hype Drop Playbook and get the blueprint behind sell-outs http://fanfare.io/playbook

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