Inclusive Marketing Channels: Reaching Everyone


"How to design and select marketing channels that reflect the diversity of your customer base."

This webinar gives marketers a practical, evidence-based framework for planning and delivering inclusive marketing through the right mix of channels. It combines peer-reviewed research, real-world examples, and practical tools from accessibility, culture, and communications design.

Why Inclusive Marketing Channels Matter

Inclusive marketing expands both reach and relevance.

64% of consumers take action (purchase or advocacy) after seeing diverse or inclusive advertising (Kantar, 2023).

“When you design for difference, you reach everyone.” – Microsoft Inclusive Design Principle.

By the end of this session, you will be able to:

Audit channels for inclusivity and accessibility.

Select platforms that reflect audience diversity.

Apply tools and frameworks for accessible, culturally intelligent communication.

Build inclusivity into every stage of channel planning.

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