Travis Franks, CEO and Co-Founder of WillowTree Custom Homes, joins us to share how building systems, refining processes, and staying rooted in a clear vision have allowed his team to scale while maintaining a high standard of excellence. We talk about the challenges of growth in the custom home industry, the importance of leadership, and what it really takes to build luxury homes at a high level. Whether you’re in construction, design, or entrepreneurship, this episode offers practical insights into scaling without sacrificing quality.
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