Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s the value in working with the same influencer over and over?
 
00:00 - Intro
00:52 - Cinema with Sophie | New Letterboxd Top 4
01:29 - Client FAQ No. 1 | Overlapping Influencers
04:01 - Fohr's Influencer Mapping™
07:09 - Influence Map Case Study | Rothy's
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:11 - In Summary
11:50 - Outro & Credits 

To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/.
 
Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow Sophie on instagram: https://www.instagram.com/goodwoodx/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co 

----

About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.