In this episode of Negotiation in Real Life, I speak with Steve Kraner. Steve describes himself as NOT a natural negotiator or salesman. He describes himself as an engineer who crossed over to the dark side. A military officer and engineer by training, Steve found himself leading a sales team as part of a start-up. He had to sell to survive.
Negotiating with today’s savvy technology buyers is tougher today than ever. Steve’s updated approach to real-world sales negotiating recognizes that not all buyers are win/win negotiators. Many of today’s buyers are “players” who study negotiating and play to win. Steve’s Negotiating with the Savvy Software Buyer program gives your sales negotiators a look in the buyer’s handbook, so they can anticipate the buyer’s negotiating ploys. Steve has the unique ability to bring fun and extraordinary insight into the sometimes acrimonious world of software and SaaS negotiations.
In our discussion today, we speak about …
… and much much more.
Connect with Steve Kraner
LinkedIn: https://www.linkedin.com/feed/
Facebook: https://www.facebook.com/steve.kraner.7
Twitter: http://twitter.com/stevekraner
Instagram: https://www.instagram.com/st3v3kran3r/
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