In the world of modern warfare, actions are only half the battle. Perception and information are the rest. With adversaries like Russia using advanced disinformation, NATO needs to counter these tactics without losing credibility or cohesion. For NATO, protecting allies means not only deploying troops but shaping how people understand and see those moves. On this episode of Navigating Noise, I spoke with Jay Janzen, NATO’s Strategic Communications Director. Jay has spent over 30 years in strategic communications with NATO and the Canadian Armed Forces, and today, he’s at the forefront of NATO’s efforts to counter disinformation and influence perception.