
What if the storms in your life aren’t there to stop you—but to shape you?
Ron Alford thought he had his path mapped out. Raised in a military family, he was set to follow his brothers into the Marine Corps. But a detour into door-to-door book sales led to a decades-long journey in leadership, coaching, and transformation.Now a senior partner at Southwestern Consulting and best-selling author of Redefining Possible, Ron helps people unlock confidence, navigate adversity, and lead with authenticity. This isn’t just a lesson in leadership and mentorship. It’s a reminder to persevere and to release what you can’t control.00:00 Embracing Life's Storms00:46 Meet Ron Alfred: A Journey of Transformation01:19 Podcast Invitation and Initial Impressions03:45 Ron Alford's Early Life and Career Beginnings05:33 Transition to Southwestern Consulting06:31 Building a Blended Family07:28 Staying Loyal to a Company09:30 Mentorship and Impact12:00 Parental Dividends and Life Lessons16:54 Facing Family Trauma19:30 The Importance of Perspective24:11 Confidence Anchors and Overcoming Challenges28:59 Vision Boards and Goal Setting30:36 Setting Audacious Goals31:05 The Importance of Continuous Learning31:44 Facing Unexpected Challenges32:11 Introducing the RAFT Acronym32:35 Applying RAFT During COVID35:48 Transforming Adversity into Opportunity36:30 The Power of Acceptance and Focus38:38 Reflecting on Personal Growth41:25 The Impact of Positive Leadership49:13 Slowing Down for Better Results52:32 Connecting and Sharing Stories