Are you in the Club?
Clubhouse: is an audio-based social media app. The company describes itself as "a new type of social product based on voice [that] allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world."
In short, Clubhouse is an invitation-only audio chat platform. According to Backlinko.com there are 10 million weekly active users on the platform. This is up 600,000 members from December of 2020. Incredible growth in a short period of time! It has gained immense popularity in part due to the exclusive nature of the platform. The platform also presents itself as a more relaxed forum that allows participants to simply listen to the speakers or to “get up on stage” and share the platform. As a user you can select the types of rooms you are interested in and you receive notification when there is a room starting. The user can quietly leave the room at any point.
How can Clubhouse become a tool for building businesses? The platform presents an opportunity for business owners to connect with leaders of industry, specialists and experts in a variety of fields. Occasionally there are opportunities for business pitches that generate real investment.
Cheryl and Liza are both early adopters of the platform. As entrepreneurs, it is vital for them to stay on top of the latest networking tools. Cheryl hosts her own room on Sunday evenings called ‘Create A Life You Love’ where attendees are encouraged to come onstage and be guided through a mindful conversation and set intentions for the week ahead. It is on this platform that Liza has met some of her podcasts’ special guests. It is a great way to network and meet people who share common values and interests.
In this episode of Navigating Mindfulness, Cheryl and Liza explore the Clubhouse platform as a networking tool, talk about the “whisper campaign'' nature of the marketing and discuss tips on using the platform effectively.
Looking to connect?
Cheryl Sutherland is the founder of PleaseNotes.
https://www.cherylsutherland.com/
Liza Magcale is the founder of eLiaise and Delegate Wisely Consulting
