The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
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The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
No Junk, Just Genius: The Power of Quality in Business
Native Hustle: From Rez Road to Target
7 minutes
4 months ago
No Junk, Just Genius: The Power of Quality in Business
In the kickoff episode of Native Hustle Reboot, the sisters spill the tea on their obsession with quality—back to the days of candle-making and perfectly tied bows on gift sets. From crafty beginnings to business wisdom, they laugh through the lessons and remind us that sweating the small stuff does pay off.
Native Hustle: From Rez Road to Target
The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
