The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
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The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
More Suds, Please! Why Business is Always a Work in Progress
Native Hustle: From Rez Road to Target
10 minutes
4 months ago
More Suds, Please! Why Business is Always a Work in Progress
In this podcast episode, the sisters talk about that moment when your shampoo just doesn’t suds enough—and why customer feedback matters. With laughs and honesty, they dive into the messy reality of running a business, the courage it takes to hear criticism, and the importance of always improving. Because nothing’s ever perfect the first time—and that’s okay.
Native Hustle: From Rez Road to Target
The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
